What Users Trust in Paying-for-knowledge:An Empirical Study of Chinese Online Q&A Community

摘要：

　　In the era of information explosion, desire for high-quality information has triggered the development of paying-for-knowledge.Even paying-for-knowledge has interesting business model, there are several problems to be solved,and one of the most salient problem is what influences users payment behaviors.Previous researches indicate that trust is one of the most important factors in paying-for-knowledge.However, the specific influence mechanism of trust remains unknown.In this paper, we tried to estimate the effects of character trust and situational trust.For validating our hypotheses,text analysis and economics are combined in this research.The authors find that competence-based trust, benevolence-based trust and situational trust all have positive effects on consumers behavior of paying-for-knowledge.The findings are expected to help the sustainable development of paying-for-knowledge.

关键词： paying-for-knowledge character trust situational trust knowledge sharing

作者: Xian Hu Ke Wang Jiang Wu

作者单位: School of Information Management, Wuhan University, Wuhan, 430072, China

会议类型: 国际会议

会议名称: The Eighteenth Wuhan International Conference on E-Business(第18届武汉电子商务国际会议)

会议地点: 武汉

会议语种:英文

页码: 517-524

在线出版日期: 2019-05-24（万方平台首次上网日期，不代表论文的发表时间）