Understanding the Transformation from E-commerce to S-commerce:Evidence, Path and Inspiration from China

摘要：

　　With the rapid application of Web2.0 and the rise of social media, social-commerce has become a research hotspot in the field of marketing and information systems.This new business form which is driven by the users social interaction, is considered as a new paradigm in current e-commerce research field.However, current studies are mainly limited in the field of marketing, the law of s-commerces evolution and its impact on the traditional e-commerce is not been fully considered.In recent years, Chinas s-commerce has developed rapidly and has not received enough research attention.This study selects Taobao.com and PingDuoDuo as typical cases to analyze the network stream dilemma of the traditional e-commerce platform and the solution in the s-commerce context.We conclude that traditional e-commerce platforms are evolving toward s-commerce driven by the change of network stream distribution mechanism.

关键词： social-commerce Web 2.0 social media e-commerce network stream

作者: Xintian Wang Xiangdong Wang

作者单位: Business School, Ningbo University, Ningbo,315211, China Chinese Academy of Social Sciences,Beijin, 100101, China

会议类型: 国际会议

会议名称: The Eighteenth Wuhan International Conference on E-Business(第18届武汉电子商务国际会议)

会议地点: 武汉

会议语种:英文

页码: 527-535

在线出版日期: 2019-05-24（万方平台首次上网日期，不代表论文的发表时间）