Network Prominence in Social Network Services and Seller Performance in Social Marketplaces: An Exploratory Study

摘要：

　　Social network services (SNS) have been used to support sellers in e-commerce marketplaces for years.It offers multiple affordances to sellers to promote their products, maintain relationships with customers and learn from other sellers.However, the open nature of online SNS also fosters competition as sellers can closely follow each other.How SNS impacts the sales performance of online sellers has not been studied in the literature.This research presents a preliminary study to explore the role of SNS on the performance of online sellers, with a focus on sellers network prominence in SNS.Four types of network prominences are proposed in the research and data from 83,462 stores were collected over two years to empirically verify our hypotheses.

关键词： social network service (SNS) network prominence social marketplace sales performance

作者: Shan Wang Fang Wang

作者单位: Edwards School of Business, University of Saskatchewan, Canada Lazaridis School of Business & Economics, Wilfrid Laurier University, Canada

会议类型: 国际会议

会议名称: The Eighteenth Wuhan International Conference on E-Business(第18届武汉电子商务国际会议)

会议地点: 武汉

会议语种:英文

页码: 560-562

在线出版日期: 2019-05-24（万方平台首次上网日期，不代表论文的发表时间）