Factors Affecting Consultation Volume in an Online Healthcare Community: Evidence from Online Data in China

摘要：

　　Under the background of sharing economy, online healthcare has been developing rapidly to ease the pressure of offline medical care.The interaction between doctors and patients is the key element of the sustainable development of online healthcare communities.To explore the influence of doctors online word-of-mouth, online vitality and consulting service price on consultation volume, we build a multiple regression model taking consultation volume as the dependent variable, online word-of-mouth and online vitality and consulting service price as independent variables.By analyzing the data of 37,977 doctors collected from the online healthcare community, we find that doctors online word-of-mouth and online vitality have significant positive impacts on consultation volume.Our results also show that there is an inverted U-shaped relationship between consulting service price and consultation volume, and online word-of-mouth has a greater impact on consultation volume than any other factors.Finally, we put forward suggestions for doctors in online healthcare communities.

关键词： online healthcare communities consultation volume online word-of-mouth vitality

作者: Xue Li Qian Jia Xiaogang Chen Xuehui Fan

作者单位: International Business School, Shaanxi Normal University, Xian, 710119, China School of Business Administration, Southwestern University of Finance and Economics, Chengdu,611130,

会议类型: 国际会议

会议名称: The Eighteenth Wuhan International Conference on E-Business(第18届武汉电子商务国际会议)

会议地点: 武汉

会议语种:英文

页码: 573-580

在线出版日期: 2019-05-24（万方平台首次上网日期，不代表论文的发表时间）