A Study on the Performance of Reward-based Crowdfunding Based on Motivation and Behavior

摘要：

　　This paper will select the supporters in reward-based crowdfunding as study objects, analyzing the influencing factors of supporters participation behavior.Drawing on the research results of online consumer community, we divided the participation extent into seeking participation and interactive participation.Based on social support theory, we divided the factors influencing the behavior of participation into functional support motivations and emotional support motivations.In addition, we will focus on the model of motivation-behavior-performance to discuss the mechanism of their influence on crowdfunding performance.

关键词： reward-based crowdfunding motivations participation extent performance social support

作者: Wenying Han Xiaoyu Shao Yanmei Chai

作者单位: School of Information Central University of Finance and Economics Beijing,CHINA

会议类型: 国际会议

会议名称: the 12th International Conference on Management of e-Commerce and e-Government( ICMeCG 2018) (第十二届电子商务与电子政务管理国际会议)

会议地点: 郑州

会议语种:英文

页码: 505-512

在线出版日期: 2018-09-21（万方平台首次上网日期，不代表论文的发表时间）