Study on cooperative and competitive marketing mode of clothing wholesale market take Zhengzhou Qiantang city clothing wholesale market as an example
The market game model of cooperation and competition is often used to explain the common problems faced by great powers.In the business domain also often appears cooperation and competition marketing model.It is not difficult to find the business wisdom and management secret in the deep analysis of the business miracle of qiantangcheng clothing wholesale market.Merchants from jiangsu and zhejiang provinces, based on their hometown as the link and the basis of cooperation, have created an extraordinary market competition platform, which can stand tall in the tide of market economy.And each merchant,in self-organization interior also can each show ability, each exhibition director, through reasonable competition relation maintains the vitality of development.
Qiantangcheng garment wholesale market Marketing model Cooperation and Competition The market game
Liu Xiaoyin
Institute of fashion technology, Shanghai university of technology, Songjiang district of Shanghai, China
国际会议
2018上海纺织服装创意创新研究生学术论坛暨第十二届纺织服装创新国际论坛
上海
英文
61-64
2018-10-23（万方平台首次上网日期，不代表论文的发表时间）