Research on the influence of network on retail channel of brand clothing

摘要：

　　At the same time, as the Internet as a living tool, people gradually use the Internet as a living tool to realize their own dress satisfaction, and this consumption pattern has entered into the popular network consumption from the traditional counters and shopping malls.The rapid development of e-commerce has made great changes in the traditional marketing channel structure, and more and more consumers favor the dual channel marketing model under the line and line.This article takes the brand clothing online sales and the offline sales as the research object, understands the marketing channel change, finds out the development insufficiency and puts forward the improvement method, promotes the brand clothing enterprises good development.

关键词： Brand clothing Online consumption Online channels Offline channels

作者: Ya-Li Zhang

作者单位: Qiaocheng District, Bozhou, Asia, 236800, China

会议类型: 国际会议

会议名称: 2018上海纺织服装创意创新研究生学术论坛暨第十二届纺织服装创新国际论坛

会议地点: 上海

会议语种:英文

页码: 82-86

在线出版日期: 2018-10-23（万方平台首次上网日期，不代表论文的发表时间）