Research on Fashion Consumption and Marketing of Modern Apparel

摘要：

　　With the development of the times, the market and fashion of clothing have changed.At the same time, consumers are also different.In such a period of rapid development of new and old, the marketing of clothing is facing new challenges.The market is becoming a symbol to replace goods, and the connotation of fashion is more about the image than the clothes.1 As a manifestation of the commercial culture of consumer society, fashion landscape is everywhere.This paper is aimed at the consumption research of clothing.It is based on the combination of fanatical fashion consumption phenomenon and marketing strategy.It systematically analyzes the fashion consumption and marketing of modem clothing.

关键词： fashion fashion fashion consumption marketing strategy

作者: Li-Jun Qiu

作者单位: Shanghai University of Engineering Science, Shanghai, China

会议类型: 国际会议

会议名称: 2018上海纺织服装创意创新研究生学术论坛暨第十二届纺织服装创新国际论坛

会议地点: 上海

会议语种:英文

页码: 113-117

在线出版日期: 2018-10-23（万方平台首次上网日期，不代表论文的发表时间）