Research and Innovation of Individualized Customization of Clothing under C2B Marketing Mode

摘要：

　　In the era of Internet +, the competition in various retail industries in China has intensified and it has continuously reshaped innovation.Faced with the rising personal demand for clothing consumption, the C2B marketing model of clothing has become the trend of the times.This topic fully studies the individualized customized marketing model of clothing C2B and summarizes its objective prospects.Through in-depth study of the application of the C2B model in apparel enterprises, it is concluded that there are models of development feasibility and deficiencies.Finally, combined with the network virtual technology, put forward personal improvement opinions, and hope to explore a more complete clothing C2B individualized customized marketing model.

关键词： C2B marketing model clothing individualized customization

作者: Xiao-Ting Cui

作者单位: Shanghai University Of Engineering Science, 333 Longteng Road, Shanghai, 201600,China

会议类型: 国际会议

会议名称: 2018上海纺织服装创意创新研究生学术论坛暨第十二届纺织服装创新国际论坛

会议地点: 上海

会议语种:英文

页码: 118-123

在线出版日期: 2018-10-23（万方平台首次上网日期，不代表论文的发表时间）