The Influencing Factors Model of Cross-Border E-commerce Development:A Theoretical Analysis

摘要：

　　Cross-border e-commerce (CBEC) is the future trend of cross-border trade.Although China is at the forefront of CBEC development, its transaction volume is still not satisfactory.The purpose of this paper is to study factors influencing the development of CBEC industry from the macro-environment perspective.First, we commented and summarized relevant literature at home and abroad about business ecosystem and factors determining the development of CBEC, then proposed a model of factors influencing CBEC development by combining business ecosystem theory with PEST framework, followed by interpretation and discussion.The model consists of core species, key species, supporting species, parasitic species in the CBEC ecosystem, and they are affected by external environmental factors from political,economic, social and technological perspectives.

关键词： cross-border e-commerce influencing factors e-commerce ecosystem PEST

作者: Li Junbo Zhang Jue Qu Fei, Zhao Yue han

作者单位: School of Business, Guilin University of Technology, Guilin, 541004, China

会议类型: 国际会议

会议名称: The Seventeenth Wuhan International Conference on E-Business(第17届武汉电子商务国际会议)

会议地点: 武汉

会议语种:英文

页码: 1-8

在线出版日期: 2018-05-25（万方平台首次上网日期，不代表论文的发表时间）