Understanding IS Success Model and Valence Framework in Sellers Acceptance of Cross-border E-commerce

摘要：

　　Cross-border e-commerce becomes more and more popular and general.The loci of researches in e-commerce have moved from domestic towards to global market.Yet, most of extant literatures are from buyers perspective, whereas sellers are also important in the success of cross-border e-commerce.In this study, we are aiming to identify the elements of the success of cross-border e-commerce and the relationship with trust and intention to use from sellers perspective.To do so, we apply a mixed method to accomplish this research.We have identified the key factors which sellers are concemed about, and why they engage in cross-border e-commerce.In addition, we have developed new dimensions with associated items for system quality, service quality, perceived benefit and perceived cost in the context of cross-border e-commerce.The theoretical contributions and practical contributions have been discussed lastly.

关键词： cross-border e-commerce trust ISS model valence framework mixed method

作者: Yi Cui Jian Mou Jason Cohen Yanping Liu

作者单位: School of Economics and Management, Xidian University, Xian, Shaanxi, China 710126 School of Economic and Business Sciences, University of the Witwatersrand

会议类型: 国际会议

会议名称: The Seventeenth Wuhan International Conference on E-Business(第17届武汉电子商务国际会议)

会议地点: 武汉

会议语种:英文

页码: 31-38

在线出版日期: 2018-05-25（万方平台首次上网日期，不代表论文的发表时间）