An Analysis on the Development Model of Chinas County-level E-commerce

摘要：

　　Based on the case studies of e-commerce activities in six counties of Chinas eastern, middle and western regions respectively, this paper has probed into the characteristics of e-commerce development of each county, which are then classified into four development models of county-level e-commerce in China, featuring the integration and aggregation of resources endowment and production factors.The paper further analyzes the key factors contributing to the success of county-level e-commerce development, in a bid to provide reference and guidance for other counties in their e-commerce activities.

关键词： County-level e-commerce Development model Key factors Factors analysis

作者: Kegui Liao Yuzhen Zhang Xuewen Gui

作者单位: Marketing Department, Hubei Science and Technology College,Wuhan, 430072, China Department of International Economics & Trade, Wuchang University of Science and Technology,Wuhan, 4 E-commerce Department, Wuchang University of Science and Technology, Wuhan, 430223, China

会议类型: 国际会议

会议名称: The Seventeenth Wuhan International Conference on E-Business(第17届武汉电子商务国际会议)

会议地点: 武汉

会议语种:英文

页码: 99-108

在线出版日期: 2018-05-25（万方平台首次上网日期，不代表论文的发表时间）