Online-to-offline (O2O) Platforms, Proprietary Platforms and Firm Performance

摘要：

　　This paper studies the impact of O2O (Online-to-offline) platforms on the performance of participating firms.Specifically, the study uses a sample of 3406 cinemas to investigate the moderating effect of O2O platforms, particularly proprietary platforms, on the relationship between cinemas resources and their performance.Resources are measured in two dimensions.One dimension is physical resources, measured by the number of seats, while the other dimension is intangible resources, measured by the operating duration of a cinema.The findings show that both O2O platforms and proprietary platforms have significantly positive impact on the relationship between the number of seats and firm performance.O2O platforms negatively moderate the relationship between duration and firm performance, while proprietary platforms positively moderate the relationship.Implications of the findings are discussed.

关键词： O2O platforms proprietary platforms contingent resource-based view

作者: Xing Wan Xue Feng

作者单位: School of Business Administration, Nanjing University of Finance and Economics, Nanjing 210023,China

会议类型: 国际会议

会议名称: The Seventeenth Wuhan International Conference on E-Business(第17届武汉电子商务国际会议)

会议地点: 武汉

会议语种:英文

页码: 117-123

在线出版日期: 2018-05-25（万方平台首次上网日期，不代表论文的发表时间）