Research on Zipfs Law of Hot Events in Search Engines

摘要：

　　This paper focuses on the amount of searching and browsing of hot events in China and finds that the searching index sequences of daily hot events and weekly hot events are in line with Zipfs law.Through continuous collection of large data samples of multiple dates, We find that the Zipf index of the searching index series for daily hot events fluctuates in a very small range.Through Zipf analysis, we find that only a few events maintain long-term heat.A few events will be the focus of most people, while a few will focus on some directional events.So Zipf distribution describes the balance of economic propensity of sender and receiver during the transmission of information.This research is of some reference to commercial activities that make use of hot events for e-commerce.

关键词： Zipfs law hot events searching sequence Zipf distribution

作者: XU Ying-fan SHI Ming-liang

作者单位: School of Business, Sichuan Agricultural University, China

会议类型: 国际会议

会议名称: The Seventeenth Wuhan International Conference on E-Business(第17届武汉电子商务国际会议)

会议地点: 武汉

会议语种:英文

页码: 189-195

在线出版日期: 2018-05-25（万方平台首次上网日期，不代表论文的发表时间）