The Differences of Online Review Textual Content:A Cross-Cultural Empirical Study

摘要：

　　This research do a cross-cultural study by examine the differences of online review textual content between China,America and Australian.Through the online review text segmentation, classifying words by coding schema, calculating word proportion of each category, the research analyzes the differences of online review textual content from the aspects of textual type, content preference and textual emotion.The research finds that, cultural differences have significant effect on the online review textual type, Chinese customers prefer to describe objective facts while American & Australian customers prefer to describe subjective feelings;For textual emotion, Chinese customers prefer to express negative emotions while American & Australian customers prefer to express positive emotions.But cultural differences show no significant effect on the online review content preference.

关键词： culture online review textual content textual type content preference textual emotion

作者: Liyi Zhang Li Li

作者单位: School of Information Management, Wuhan University, China

会议类型: 国际会议

会议名称: The Seventeenth Wuhan International Conference on E-Business(第17届武汉电子商务国际会议)

会议地点: 武汉

会议语种:英文

页码: 219-226

在线出版日期: 2018-05-25（万方平台首次上网日期，不代表论文的发表时间）