The Impacts of Environmental Cues and Browsing Experience on Impulse Buying on Social Shopping Website

摘要：

　　Based on the stimulus-organism-response (S-O-R) paradigm, this study develops a model to theorize how environmental cues on social shopping website affect impulse buying behavior from the perspective of browsing experience.Social shopping websites bring a novel online browsing experience for customers.However, how browsing experience on this platform affect customers impulsively have received insufficient academic attention.The results reveal that the unique factors of social shopping website, namely the quality of user-generated content and social presence are critical for facilitating customers browsing experiences.The results also show that both utilitarian browsing and hedonic browsing experience have a positive impact on customers urge to buy impulsively.The theoretical and managerial implications are discussed.

关键词： Social shopping website Environmental cues Utilitarian browsing experience Hedonic browsing experience Urge to buy impulsively

作者: Yanhong Chen Jingwen Liu Si Fan

作者单位: School of Management, Huazhong University of Science and Technology, Wuhan, 430074, China Huazhong University of Science and Technology Library, Wuhan, 430074, China

会议类型: 国际会议

会议名称: The Seventeenth Wuhan International Conference on E-Business(第17届武汉电子商务国际会议)

会议地点: 武汉

会议语种:英文

页码: 366-374

在线出版日期: 2018-05-25（万方平台首次上网日期，不代表论文的发表时间）