Seller Channel Choice and Optimal Pricing on Heterogeneous Platforms under Online Price Comparison System

摘要：

　　This paper studies the channel choice and pricing strategy for sellers who are facing heterogeneous e-commerce platforms under the price comparison system.In such a system, consumers can see the sales information of the same product on different platforms, so they will compare and choose between different sellers and platforms.This paper portrays the behaviors of consumers price comparing and builds a decision model of sellers in different channel selection modes which are based on the demand functions of consumer utility and Hotelling model.The optimal pricing and maximum profit of the sellers in different selection patterns will be obtained by solving the model and the final results can provide a decision-making reference for sellers who are in the face of similar situations.

关键词： price comparison system channel choice online pricing heterogeneous platforms

作者: Qingfang Sang

作者单位: School of Business and Administration,Zhongnan University of Economics and Law Wuhan, 430073, China

会议类型: 国际会议

会议名称: The Seventeenth Wuhan International Conference on E-Business(第17届武汉电子商务国际会议)

会议地点: 武汉

会议语种:英文

页码: 465-472

在线出版日期: 2018-05-25（万方平台首次上网日期，不代表论文的发表时间）