A Research on the Influential Factors of Listing Sales Based on Online Information in Short Rental Markets
Recent years,sharing economy as a new business model has developed very well in the whole world and the online marketplace for peer-to-peer accommodation rental services such as XiaoZhu change peoples life a lot.With the development of social media and information technology, consumers can not only pubulish text comments but also can share the photos taken by them on the paltform as a supplement.In order to study the impact of online information on the sales volume of houses under the background of sharing-economy, we collect data from XiaoZhu and use the correlation analysis and regression analysis.This research provides a new perspective for the sharing research and foucuses on Chinas online short-term rental market.The result shows that the total number of online reviews, the number of picture comments and the price have significant effects on home sales.
sharing economy short rental markets online information home sales
Hong Peng Shuang Tao
School of Business Administration, Zhongnan University of Economics and Law, China
国际会议
The Seventeenth Wuhan International Conference on E-Business(第17届武汉电子商务国际会议)
武汉
英文
484-489
2018-05-25（万方平台首次上网日期，不代表论文的发表时间）