Dual-Channel Supply Chain Network Equilibrium Model with Consumer-Driven

摘要：

　　In this paper, we study designing and managing effective dual-channel supply chain network equilibrium model to optimize the profit of each node in dual-channel supply chain network and satisfy seamlessly customer demand.The customer demand in each channel is driven by the heterogeneous consumer characteristic attributes.In our proposed model,Multinomial Logit (MNL) function is used to make a purchase decision for customers considering selling price, operation time and retail services.Furthermore, the Variational Inequality is used to express the equilibrium solution in dual-channel supply chain network.A numerical example in dual-channel supply chain network is presented to show the MNL function can be a good replacement for the demand function when customers are heterogeneous and the proposed model can be helpful to avoid time trap.

关键词： Dual-channel supply chain network Network Equilibrium Model Variational Inequalities Modified Projection Method

作者: Jun Ma Ding Zhang Ding Feng Yiliu Tu

作者单位: Department of Mechanical and Manufacturing Engineering, University of Calgary, Calgary, AB,T2N 1N4, School of Business, State University of New York, Oswego, NY, 13126, USA School of Mechanical Engineering, Yangtze University, Jingzhou, HB, 434020, China Department of Mechanical and Manufacturing Engineering, University of Calgary, Calgary, AB,T2N 1N4,

会议类型: 国际会议

会议名称: The Seventeenth Wuhan International Conference on E-Business(第17届武汉电子商务国际会议)

会议地点: 武汉

会议语种:英文

页码: 490-498

在线出版日期: 2018-05-25（万方平台首次上网日期，不代表论文的发表时间）