A Personalization-Privacy Paradox in Usage of Mobile Health Services: A Game Theoretic Perspective

摘要：

　　As health information privacy concern of the public raises, people are hesitant on disclosure of their private health information for personalized health services from using mobile health.The tension between personalization and privacy hinders users adoption of mobile health services.In this study, we draw on game theory to explain the personalization-privacy paradox in the usage of mobile health services.The results show that: (1) In a one-shot game, the strategy set of mobile health marketers and users will be contrary to their original motivations.(2) In a repeated game,collecting users private health information in a friendly way and disclosing private health information will be dominant strategies for both players.Managers need to pay attention to these scenarios in promoting usage of mobile health services.

关键词： game theory mHealth personalization privacy concern technology acceptance

作者: Fanbo Meng Xitong Guo Kee-hung Lai Xinli Zhao

作者单位: School of Management, Harbin Institute of Technology, Harbin, China;Faculty of Business, The Hong Ko School of Management, Harbin Institute of Technology, Harbin, China Faculty of Business, The Hong Kong Polytechnic University, Kowloon, Hong Kong

会议类型: 国际会议

会议名称: The Seventeenth Wuhan International Conference on E-Business(第17届武汉电子商务国际会议)

会议地点: 武汉

会议语种:英文

页码: 539-545

在线出版日期: 2018-05-25（万方平台首次上网日期，不代表论文的发表时间）