Impact of the Social Status Utility and the Cities’ Public Transport Conditions to the Marketing Strategy of the Private Car Firms
From the perspective of the social status utility of private cars and the cities substitutable public transport,a differential game model of two firms offering quality differentiated private cars was built to analyze the impact of the social status utility and the cities public transport conditions to the marketing strategy of the firms of private cars.The results show that both the firms optimal dynamic prices and the optimal profits increase with the increase of the social status utility,but decrease with the improvement of the cities public transport conditions; and the impact of the social status utility on the firm whose private cars with a higher quality is greater than on the firm whose private cars with a lower quality,but the impact of the cities public transport conditions is reverse; as the difference of quality level between the two firms increases,the difference of the impact increases; the change of each firms optimal dynamic price with time is determined by the changing relation of the social status utility and the cities public transport conditions.
the status utility the cities’ public transport conditions quality differentiation private car
Shao Xiaoshuang Tan Deqing
School of Civil and Architectural Engineering,Northeast Electric Power University,Jilin,China,132012 School of Economics and Management,Southwest Jiaotong University,Chengdu,China,610031
国际会议
大连
英文
191-197
2018-07-06（万方平台首次上网日期，不代表论文的发表时间）