STUDY ON CONSUMER TRUST IN B2C E-COMMERCE OF SPECIALTY PRODUCTS FOR NATIONALITY-TAKING THE EXAMPLE OF TIBETAN TEA

摘要：

　　Researching on consumer trust in B2C E-commerce of specialty products for nationality is beneficial to build a precision poverty alleviation system based on specialty products for nationality and relying on e-commerce platform to promote the development of national unity and precision poverty alleviation.On the basis of the academic monographs of domestic and foreign scholars,this paper takes the example of Tibetan tea and adopts AHP method underlying group decision-making to establish an evaluation index system from six dimensions: credibility,commitment,benefit,monitoring,ability and prediction,which are compared according to the significance,out of the Tibetan area and heading for the mainland,the significance of each dimension is expected to speed up the development of rural e-commerce in Tibet,and to provide references and guidance for the development of ecommerce precision poverty alleviation model projects.

关键词： B2C E-commerce Specialty products for nationality Trust Tibetan tea Group decision-making AHP E-commerce precision poverty alleviation

作者: Zhan Ying Wu Jian

作者单位: Wuhan Business University,Department of Business Management,Hubei Province,Wuhan City,430056

会议类型: 国际会议

会议名称: 2018 3rd International Symposium on Multidisiplinary Inclusive Education, Management and Legal Services(2018年第三届多学科融合,管理与法律服务国际会议)(ISMIEMLS2018)

会议地点: 武汉

会议语种:英文

页码: 1-4

在线出版日期: 2018-07-14（万方平台首次上网日期，不代表论文的发表时间）