EMPIRICAL STUDY ON DETERMINANTS OF CONSUMERS GREEN CONSUMPTION BASED ON FACTOR ANALYSIS

摘要：

　　A great deal of researches has been done on green consumer behavior and its influencing factors at home and abroad.After investigating the preliminary questionnaires of all kinds of literatures and then investigating residents in Wuhan City,420 questionnaires were distributed,410 copies were returned and 398 valid questionnaires were validated.SPSS22.0 was used to verify the data and factor analysis.According to the contribution rate of variance,seven public factors were extracted: individual attitude,consumption value,enterprise marketing,social norm,media publicity,government supervision,consumption idea,this paper preliminarily reflects the importance of various factors that affect the green consumption choices of consumers in Wuhan and paves the way for further study of the correlation factors and cluster analysis.

关键词： Factor Analysis Green Consumption Variance Contribution

作者: Yu Bin Xia Si Kang Houa Yang Zhanga

作者单位: Wuhan University of Technology,Lion Rock Street of Hongshan District,Wuhan,China

会议类型: 国际会议

会议名称: 2018 International Conference on E-Business, Information Management and Computer Science(2018年电子商务、信息管理与计算机科学国际会议)

会议地点: 香港

会议语种:英文

页码: 87-89

在线出版日期: 2018-04-14（万方平台首次上网日期，不代表论文的发表时间）