WHERE DOES THE MUSIC SHORT VIDEO INDUSTRY GO TAKE THE EXAMPLE OF VIBRATO APP

摘要：

　　In 2016,various types of short video software appeared one after another,and the short video era began.In the first half of 2017,music short videos in the short video vertical industry rose rapidly,and domestic music short video software,such as Vibrato,was formed in China.In the second half of 2017,Vibrato started its internationalization and actively sought overseas growth.This article analyzes the reasons for the shocking explosion and the enlightenment it brings from the aspects of marketing promotion and market demand.

关键词： short video Vibrato marketing promotion

作者: Lin Xiaohan

作者单位: Department of North China Electric Power University,No.2 Huilongguan North Agricultural Road,Changping District,Beijing,China

会议类型: 国际会议

会议名称: 2018 International Conference on E-Business, Information Management and Computer Science(2018年电子商务、信息管理与计算机科学国际会议)

会议地点: 香港

会议语种:英文

页码: 93-94

在线出版日期: 2018-04-14（万方平台首次上网日期，不代表论文的发表时间）