Cognition and Analysis of Anti-Counterfeit Effect--Investigation based on Consumers and Enterprises
As an important means for the Chinese government to supervise product quality,anti-counterfeit enforcement plays a great role in guarantying and promoting product quality level.However,in recent years while constantly appearing new consumer goods enrich life of people,counterfeit products also emerge in endlessly.Problems such as whether anticounterfeit enforcement of the government truly realizes the purchase of maintaining market order and guarantying production quality,whether behaviors of enterprises to spontaneous anti-counterfeit acquire expected effect,and whether input and output of anti-counterfeit are in direct proportion,have been universally concerned by consumers and enterprises gradually.The authors design relevant questionnaire for consumers and enterprises to know current situations and effect and provide reference for further improvement of anti-counterfeit in China.
Counterfeit Products Cognition Effect Consumer Enterprises
Liu Xia Li Ya Wu Qian
Zhichun Road 4,Haidian District,Beijing,China,100191
国际会议
上海
英文
313-331
2017-07-07（万方平台首次上网日期，不代表论文的发表时间）