Research on The Evolution Law of The Semantic Web Structure of Online Shopping Reviews
In order to explore the semantic clues and online shopping consumer behavior rules contain online shopping commentary,this paper takes 55560 after-sales evaluation as the research object to put forward the netizens related hypothesis evaluation of social network evolution,and evaluation of innovation of Internet users social network evolution diagram visualization description and empirical analyses.The study found that,the commodity quality practical the seller attitude attribute has a high center,and consumers rely on degree bigger to merchandise the four attributes; the highest correlation between utility and quality of goods in the commodity attribute of CO word matrix; the whole network density of consumer evaluation is relatively large,suggesting that it on the online shopping attitude and behavior will have a great impact.Therefore,this study finally reveals the social network online shopping reviews the evolution process and the consumer behavior evolution characteristics.
Text mining online shopping commentary online shopping behavior semantic network
Wang Lin Luo Dongying Shi Haizhang Ding Shengbao
School of Management,Northeastern University at Qinhuangdao Alibaba Hebei Province,China
国际会议
重庆
英文
395-398
2017-03-25（万方平台首次上网日期，不代表论文的发表时间）