The Study on the Motivation of T2O E-commerce modes development
T2O is one of the e-commerce business modes which developed from the context of media convergence.The paper explained the essence and motivation of T2O through the research methods of qualitative research,logical inference,case analysis and so on.Firstly,the paper introduced the concept and mechanism of the T2O.Then,it analyzed the differences between the traditional e-commerce modes and T2O,and pointed the uniqueness of T2O.Finally,it launched the motivation of T2Os development from seven perspective,that are the policy-driven,internet thinking,technology-driven,industrial convergence,market demand,business integration and value chain integration.
T2O e-commerce mode media convergence
Xu Shuo Yang Yi
The School of Information Guizhou University of Finance and Economics Guiyang,China
国际会议
贵阳
英文
118-121
2015-08-18（万方平台首次上网日期，不代表论文的发表时间）