Applying Innovation Resistance Theory to Understand Consumer Resistance of Using Online Travel in Thailand

摘要：

　　Base on innovation resistance theory,this research builds the model of factors affecting consumersresistance in using online travel in Thailand.Through the questionnaires and the SEM methods,empirical analysis results show that functional barriers are even greater sources of resistance to online travel website than psychological barriers.Online experience and independent travel experience have significantly influenced on consumer innovation resistance.Social influence plays an important role in this research.

关键词： innovation resistance theory online travel e-tourism consumer resistance Thailand

作者: KANJANA JANSUKPUM SUPAMAS KETTEM

作者单位: School of Information Management Wuhan University Wuhan,China Faculty of Humanities and Social Sciences Phetchaburi Rajabhat University Phetchaburi,Thailand

会议类型: 国际会议

会议名称: The 14th International Symposium on Distributed Computing and Applications to Business,Engineering and Science(DCABES 2015)(第十四届分布式计算及其应用国际学术研讨会)

会议地点: 贵阳

会议语种:英文

页码: 139-142

在线出版日期: 2015-08-18（万方平台首次上网日期，不代表论文的发表时间）