Study on the Interaction of Using Facebook--A Case Study of Mayor of Taipei, New North and Kaohsiung Cities
With the rapid development of network technology, more and more government departments and public organizations have adopted social media. Previous research has been based on organizational or institutional perspectives to discuss public interaction on social media, and lacks depth discussion of how organizational or institutional leaders use social media to interact with the public online. From Obama, Trump and other successful users of social media in their interactions with the voters, we can see that in the Internet era, leaders interaction with the public in social media is an important research topic. This study uses big data technology to analyze the contents of Facebook of three mayors in Taiwan P.R. China, to explore what kind of information and when and how to post them can get a better interactive effect.
Taiwan P.R. China Internet interaction Social media Facebook
TIAN Hong TU Wen-qin QI Zhong-xiang ZHANG Ying-shu
School of International and Public Affairs, Shanghai Jiaotong University, Shanghai,P.R.China, 200030 School of Political Science and Public Administration, University of Electronic Science and Technolo Womin High-tech Co.Ltd, Beijing, P.R.China, 100086 College of Mathematics and Informatics, South China Agricultural University, Guangzhou,P.R.China, 51
国际会议
加纳
英文
80-89
2017-11-01（万方平台首次上网日期，不代表论文的发表时间）