Effective Implementation of Corporate Social Responsibility in Rural Development: A Study in India
Sustainable rural development is the need of the hour in all the developing countries across the world today with particular reference to India. Growing population and limited capacity of Government to reach out for the poor is the main cause for the rural- urban and also the rich-poor divide. There is a need for private sector in this context, to share the burden of Government in the upliftment of rural poor. Hence Corporates need to consider themselves as integral part of the society and accordingly act in a socially responsible way that goes beyond economic performance. (KPMG& ASSOCHAM, 2008) CSR is regarded as a vehicle through which corporates give something back to the society as a price for the profits they made by using natural and human resources of the country. The recent Companies act 2013 made it mandatory for every company fulfilling the basic criteria to contribute for development of rural India. India is the only country wherein CSR has been enforced by legislation as a result the listed profit making companies are required to contribute a certain percentage of average profit after tax for social development activities. Education & healthcare are the areas where largest CSR spending is done till date. This present study focuses on CSR activities under taken in India for rural development and also analyse the impact of CSR activities on the rural people. Case studies were done to analyse the performance of two corporate sectors, ICICI & NALCO Foundations in rural areas of Rajasthan and Orissa.
Corporate Social service Rural development Industrial credit and infrastructural Corporation of India (ICICI) National Aluminium Company Limited (NALCO)
K. Vasantha Gouri
Education Associate, National Institute of Rural Development (NIRD), Hyderabad, Telangana, India,500030
国际会议
加纳
英文
90-100
2017-11-01（万方平台首次上网日期，不代表论文的发表时间）