A Study on the Mechanism of the Initial Adoption Behavior of Government Websites in China
Government website is a part of E-government, so it is great importance to achieve modernization of governance by improving the construction efficiency and promoting public adoption of government website. For the problem of publics adoption of government website, their initial adoption should be solved at first. Therefore, based on TAM, integrated with trust theory, status quo bias theory and implementation intention, this paper constructs a research model of public initial adoption of government website, aiming at explaining how the initial adoption behavior is produced and revealing the relationship between intention and behavior. Through quantitative analysis, this paper confirms trust and perceived usefulness positively affect initial adoption intention, and initial adoption intention positively affects initial adoption behavior; it also finds implementation intention of initial adoption has a mediating effect between initial adoption intention and initial adoption behavior. Besides, status quo bias negatively affects initial adoption behavior and it has a significant moderating effect on the relationship between initial adoption intention and initial adoption behavior. This paper provides a new theoretical reference for the government taking measures what can promote the adoption of government website, and provides a new model for the adoption research of E-government.
Government website Initial adoption behavior Adoption intention Implementation intention Status quo bias Mechanism
HU Yi-wen TANG Zhi-wei
School of Political Science and Public Administration, University of Electronic Science and Technology of China, Chengdu, P.R.China, 611731
国际会议
加纳
英文
498-505
2017-11-01（万方平台首次上网日期，不代表论文的发表时间）