Research on the Formation Mechanism of Initial Trust of Mobile-Government Users: Based on the Perspective of Social Capital
The Mobile-Government is an important embodiment of Internet Plus E-Government. Enhancing initial trust of Mobile-Government users, and promoting public adoption of Mobile- Government have become an important way to achieve modernization of national governance. Regarding public perception as the medium variable, trust tendency as the moderate variable, the research designed a model of the formation mechanism of social capital on the initial trust of Mobile- Government users. Then, the researcher collected data by questionnaire and analyzed it with hierarchical regression analysis. The results showed that social capital has a positive impact on the initial trust of Mobile-Government users; the public perception plays a mediating role between social capital and initial trust of Mobile-Government users; the moderating effect of trust tendency between public perception and publics initial trust is not significant, but the main effect of it on publics initial trust is significant. Finally, the research put out suggestions to improve initial trust of Mobile- Government users based on the perspective of social capital.
Social capital Mobile-Government Initial trust Public perception Trust tendency
LU Hua TANG Zhi-wei HOU Yan-jun LIU Mei
School of Political Science and Public Administration, University of Electronic Science and Technolo College of Management Science, Chengdu University of Technology, Chengdu, P.R.China, 610059
国际会议
加纳
英文
625-631
2017-11-01（万方平台首次上网日期，不代表论文的发表时间）