Research on the Innovative Spread of Government Affair Information in China in We-media Era
The government affair media develops fast, upgrading from sole information release to all-round information offer. However, the built-in issues of government affair media prevent itself from service transformation. At the very moment, the government affair media Changan-j suddenly rises, which featuring a multidimensional research on transmission subject, content and form. It makes both quantitative and qualitative analysis on innovative communication strategy of Changan-j. Based on those analysis results, government affair service development suggestion and emotion contagion and transmission mode of Chinese government affair we-media are put forward. It emphasizes that the to-be government affair we-media shall focus on the user perspective, offering all in one service as releasing information or offering information search service by means of emotion contagion so as to strengthen the cooperation with users.
We-media Government affair release Government affair service Communication mode
YANG Jun LI Xue-ting
School of Political Science and Public Administration, University of Electronic Science and Technology of China, Chengdu, P.R.China, 611731;Center for Digitalized Culture and Media, University of Electronic Science and Technology,Chengdu, P.R.China, 611731
国际会议
加纳
英文
88-94
2017-11-01（万方平台首次上网日期，不代表论文的发表时间）