Research on the Service Value Co-creation of Government New Media in China

摘要：

　　In recent years,two micros and one client(the Microblog,WeChat and the client)as a typical representative of the government new media,has achieved rapid development.The government new media is not only a social application,but also the government service platform whose service value is generated in public use procedure.Based on the public as the center,the government new media needs to clear its mission of public service,make better use of its advantage of interaction to strengthen the healthy interaction with the public,and create service value depending on the wisdom of the public,all kinds of organizations and groups.This paper proposes a framework of public service value co-creation of government new media which aims at analyzing the role positioning of stakeholders and key point of implementation in the process of value co-creation,so as to provide a new perspective and path for the research and service innovation in the field of government new media.

关键词： Government new media Value co-creation Framework Key point of implementation

作者: CAI Yun-juan GAO Tian-peng

作者单位: School of Political Science and Public Administration,University of Electronic Science and Technology of China,Chengdu,P.R.China,611731

会议类型: 国际会议

会议名称: 2017 International Conference on Public Administration (12th) & International Symposium on West African Studies (1st)(2017公共管理国际会议(第十二届)暨西非研究论坛(第一届)

会议地点: 加纳

会议语种:英文

页码: 184-192

在线出版日期: 2017-11-01（万方平台首次上网日期，不代表论文的发表时间）