Research on the Mechanism of Continued Trust Generation of Micro-government Based on User Experience
The micro-government is an important embodiment of Internet + government Affairs,promoting the public trust of the micro-government and promoting the public adoption has become an important way to realize the modernization of national governance.The establishment of the continuous trust is based on the user experience obtained after the adoption of micro-government,and the improvement of user experience has a positive effect on promoting the continued trust of the public.From the perspective of user experience,this research combined with the theory of self-perception,telepresence,heart-flow experience and expectation confirmation,the model of impact mechanism of user experience on the continuous trust of micro-government public is built on the basis of the expectation confirmation models,from the aspects of public participation,heart flow experience,telepresence and risk perception.The study collects data through questionnaires and uses AMOS17.0 and SPSS22.0 for hypothesis testing and model fitting.The results show that:(1)Public participation has a positive impact on the heart flow experience and telepresence,negative impact on risk perception,(2)the telepresence positive impacts the heart flow experience,and through satisfaction,expected confirmation positive effects the micro-administrative public trust;(3)The Heart flow experience has positive effect on the public trust of the micro-government through the satisfaction degree,but it is not significant to the positive effect of the expectation confirmation;(4)The risk perception has negative influence on the public trust through the satisfaction degree and the expectation confirmation.On the basis of this,the paper puts forward some suggestions to improve the public trust of microgovernment.
User experience Micro-government Continuous trust Heart flow experience Telepresence Expectation confirmation
WANG Si-yue TANG Zhi-wei
School of Political Science and Public Administration,University of Electronic Science and Technology of China,Chengdu,P.R.China,611731
国际会议
加纳
英文
349-355
2017-11-01（万方平台首次上网日期，不代表论文的发表时间）