Research on the Relationship between Entrepreneurial Intention and Trust of Residents in Tourist Destinations in Government Institutions from the Perspective of Social Exchange Theory
Trust exists as the core element in the process of social exchange.Based on social exchange theory,the author presents the influence of entrepreneurs trust in government institutions in tourism entrepreneurship.Taking Lugu Lake Scenic Spot in Sichuan Province as a research case,this paper researches on the relationship between entrepreneurship intention and trust of residents in tourist destinations in government institutions through statistical analysis methods such as questionnaire,regression analysis,etc.The findings show that entrepreneurs trust has a positive effect on the intention of tourism entrepreneurship and on the perception of interest in the process of entrepreneurship,while it has a negative impact on cost perception.
Social exchange theory Trust Tourism entrepreneurship Lugu Lake of China
ZHANG Xi-lin
Tourism School,Sichuan University,Chengdu,P.R.China,610065;Tourism and Historical Culture College,Zhaoqing University,Zhaoqing,P.R.China,526061
国际会议
加纳
英文
777-782
2017-11-01（万方平台首次上网日期，不代表论文的发表时间）