Analysis on the Governments Guiding Strategy of Irrational Public Opinion about Network Hot Issues in China
In the age of Internet,network hot issues have been emerging endlessly,and the publics right to set the topics of hot issues has been realized due to the openness and interactivity of the network.Diversification of the subjects and words expression of public opinion brought out a growing number of non-rational opinions in the hotspots of the Internet.The existence and accumulation of irrational opinion not only affect the trend of the events,but also increase the difficulty of government public administration.Therefore,government and media need to implement appropriate public opinion guidance strategy,thus while fully respecting netizens rights of free speech,they should reduce the negative affects of irrational public opinion on the social normal order.When a hot event occurs,government should release prompt,real,open and transparent information to master the dominance of public opinion,mediating the hot issues in reasonable ways.
Network communication Irrational public opinion Group polarization Agenda setting
YANG Jun FANG Xiu
School of Political Science and Public Administration,University of Electronic Science and Technology of China,Chengdu,P.R.China,611731;Center for Digitalized Culture and Media,University of Electronic Science and Technology of China,Chengdu,P.R.China,611731
国际会议
加纳
英文
814-819
2017-11-01（万方平台首次上网日期，不代表论文的发表时间）