On the Communication Rules and Influencing Mechanism of “Ugliness Appreciation Culture Communication through Microblog

摘要：

　　With the rapid development of Internet,microblog/Weibo,as a social platform,is gradually merging into various aspects of peoples lives.As a kind of ancient sub-culture,“ugliness appreciation culture is spreading via microblog.This paper focuses on the communication of 2016 Super Girl audition video compilation in microblog and analyzes the mechanism of microblog communication and user attitudes by means of content analysis.The study finds that during the video compilation communication by microblog,opinion leaders play important roles.On the other hand,most Weibo users hold entertaining attitude towards the “ugliness appreciation culture,which meets their needs of relaxation.

关键词： ugliness appreciation culture Sina Weibo opinion leader video compilation content analysis

作者: Yingqi Wu

作者单位: School of Political Science and Public Administration,University of Electronic Science and Technology,Chengdu,Sichuan Province,China

会议类型: 国际会议

会议名称: 2017教育文化与社会发展国际会议(International Conference on Education,Culture and Social Development)(ICECSD 2017)

会议地点: 武汉

会议语种:英文

页码: 1-4

在线出版日期: 2017-05-20（万方平台首次上网日期，不代表论文的发表时间）