Chinese and English Enterprise Publicity: A Rhetorical Comparison and Translation

摘要：

　　he reputation of its services and goods.This paper,by collecting ten profiles of Chinese central state-owned enterprises and ten American enterprise profiles,makes a contrastive rhetorical analysis in terms of their arguments,textual arrangements and appeals.It puts forth that Chinese enterprise profiles are inclined to highlight the companys information in long and high-profile appeals,while American enterprise profiles are more succinct and fact-oriented.It also argues that realization of informative function and operative function should be regarded as the criteria for translation of enterprise publicity,with priority given to the latter.Several translation strategies including adaptation,restructuring and simplification plus rewriting are explored with the aim of realizing the intended functions of the target text.

关键词： Enterprise publicity Rhetorical comparison Text functions Translation strategies

作者: Jun Chen Gongshu Cheng

作者单位: College of Humanities and Law,Fujian Agriculture and Forestry University,Fuzhou,China College of Economics,Fujian Agriculture and Forestry University,Fuzhou,China

会议类型: 国际会议

会议名称: 2017教育文化与社会发展国际会议(International Conference on Education,Culture and Social Development)(ICECSD 2017)

会议地点: 武汉

会议语种:英文

页码: 1-5

在线出版日期: 2017-05-20（万方平台首次上网日期，不代表论文的发表时间）