A Dynamic Analysis of Advertising Strategies in Establishing Implications Based on Linguistic Adaptation Theory

摘要：

　　Based on the corpus from the latest advertisements,this paper adopts Linguistic Adaptation Theory as the framework to explore the dynamic application of strategies in establishing implications in modern advertising.The analyses of adaptation will be conducted from three perspectives,namely,the adaptation to the receivers mental world,social world and physical world in the selection of advertising language and aesthetic elements.The study aims to promote deeper understanding of modern advertising from a sociolinguistic perspective.

关键词： Linguistic Adaptation Theory advertising strategies communicative contexts implications establishment

作者: Men Gaochun Li Jing

作者单位: School of Foreign Languages,Wuhan University of Technology,Wuhan,China

会议类型: 国际会议

会议名称: 2017教育文化与社会发展国际会议(International Conference on Education,Culture and Social Development)(ICECSD 2017)

会议地点: 武汉

会议语种:英文

页码: 1-5

在线出版日期: 2017-05-20（万方平台首次上网日期，不代表论文的发表时间）