Inheritance and Application of Chinese Traditional Elements in Modern Logo Design

摘要：

　　Logo is the visual carrier of enterprise brand image and the key factor of brand strategy,this paper studies the integration of Chinese traditional art elements and logo design,the research shows,continuation and extension of Chinese traditional graphics,grasp and inherit Chinese traditional color,the comprehensive application of the methods of extraction and derivation of Chinese characters,can make the logo design with rich styling appearances and profound meanings of decoration,the organic combination of traditional elements and modern design,is great significance to the reform and development of logo design; The reappearance of Chinese traditional elements in logo design is the exploration,deepening and extension of traditional culture,the combination of Chinese elements and the requirements of the times,so that logo design presents the form of beauty,brand connotation and cultural heritage,to better serve the enterprise brand strategy.

关键词： Chinese traditional elements Logo design Inheritance and application

作者: Bing Liu Ruiqiu Pang

作者单位: Academy of Fine Arts,Northeast Normal University,Changchun130024,China School of Geographical Sciences,Northeast Normal University,Changchun130024,China

会议类型: 国际会议

会议名称: 2017教育文化与社会发展国际会议(International Conference on Education,Culture and Social Development)(ICECSD 2017)

会议地点: 武汉

会议语种:英文

页码: 1-4

在线出版日期: 2017-05-20（万方平台首次上网日期，不代表论文的发表时间）