Discussion on the Quality of Green Tourism Services from the Viewpoint of Tourism Laws

摘要：

　　Green tourism refers to all aspects in the whole process of tourism of travel participants including tourists,travel agencies and tour guides,hotels,and scenic spot managers.They must respect the nature and protect the environment.Tourists in the green tourism process no longer only passively have appreciation and entertainment.They participate in more practical actions to protect the environment,thereby enhancing the environmental protection awareness of the tourists themselves.Currently green low-carbon tourism products are still in the initial development stage.Bother government agencies and many private enterprises dare not invest too many resources in their green tourism products,so how to clearly grasp and strengthen the quality factors to improve consumer satisfaction in the event of resource shortage should be the key for tourism products to successfully opening the market.This study uses the importance-performance analysis method,hoping to find the factors that really impact green tourism customer satisfaction,to provide design approaches for future practitioners to develop green low-carbon tourism products,and to concentrate resources to improve the key factors of quality.

关键词： green tourism quality factors Importance-Performance Analysis Model tourism laws service quality

作者: Cheng-Kuang Wang Bi-Ru Lee Guilan Huang

作者单位: Law School,Nankai University,Tianjin 300071,China;Zhongshan Institute,University of Electronic Scien Law School,Nankai University,Tianjin 300071,China Zhongshan Institute,University of Electronic Science and Technology of China,Guangdong 528402,China

会议类型: 国际会议

会议名称: 2017教育文化与社会发展国际会议(International Conference on Education,Culture and Social Development)(ICECSD 2017)

会议地点: 武汉

会议语种:英文

页码: 1-7

在线出版日期: 2017-05-20（万方平台首次上网日期，不代表论文的发表时间）