Measurement of Online Shopping Service Quality: From the Perspective of E-Commerce Law

摘要：

　　E-Commerce is a general term for commercial transaction or other types of business on the virtual network using the Internet as medium.The key factors for the success of online stores are not only the presentation on the WEB page or the low price strategy,but also the good quality of online service.The Importance-Performance Analysis(IPA)is an approach that is often used to measure performance and analyze competitive strategies.This study uses the IPA approach to analyze the service quality of online shopping provided by the case company,introduces nine indicators to measure the service quality of online shopping and puts forward suggestions for the competitive strategy as the basis for the improvement of competitive strategy of the case company.

关键词： Online Shopping Importance-Performance Analysis Model Service Quality Competitive Strategy E-Commerce Law

作者: Cheng-Kuang Wang Bi-Ru Lee Run-Liang Feng

作者单位: Law School,Nankai University,Tianjin 300071,China;Zhongshan Institute,University of Electronic Scien Zhongshan Institute,University of Electronic Science and Technology of China,Guangdong 528402,China Law School,Nankai University,Tianjin 300071,China

会议类型: 国际会议

会议名称: 2017教育文化与社会发展国际会议(International Conference on Education,Culture and Social Development)(ICECSD 2017)

会议地点: 武汉

会议语种:英文

页码: 1-6

在线出版日期: 2017-05-20（万方平台首次上网日期，不代表论文的发表时间）