Research on Precision Marketing of University Teaching Materials in Big Data Era

摘要：

　　The marketing environment of university teaching materials has undergone great changes,facing many challenges.Big data provides an important opportunity for marketing of university teaching materials.This paper analyzes the impact of big data on marketing environment of university teaching materials and studies the precise marketing mode of university teaching materials in the big data environment,etc.with a view to helping publishers.

关键词： big data marketing materials precision marketing

作者: Yang Chunji Wei Yuanzhu

作者单位: School of Management,Fujian Agriculture and Forestry University,China;School of Business,GanNan Norm School of Management,Fujian Agriculture and Forestry University,China

会议类型: 国际会议

会议名称: 2017教育文化与社会发展国际会议(International Conference on Education,Culture and Social Development)(ICECSD 2017)

会议地点: 武汉

会议语种:英文

页码: 1-5

在线出版日期: 2017-05-20（万方平台首次上网日期，不代表论文的发表时间）