Impact of The Herd Effect to The Marketing Strategy of The Private Car Firms
Combined with emotional effect arising from the traffic congestion, as well as the herd effect during the private car consumption, a differential game model of two firms offering quality differentiated private cars was built to analyze the impact of the herd effect to the marketing strategy of the firms of private cars.The results show that: with the intensity of the cities traffic congestion, the firms optimal dynamic prices may increase, no change or decrease.When the sensitivity of consumers about the herd effect crosses a threshold, as the intensity of the cities traffic congestion, the firms optimal dynamic prices will increase.
the traffic congestion the herd effect quality differentiation private car differential game
SHAO Xiaoshuang TAN Deqing
School of Civil and Architectural Engineering, Northeast Electric Power University, Jilin, China,132 School of Economics and Management, Southwest Jiaotong University, Chengdu, China, 610031
国际会议
日本
英文
170-176
2017-07-01（万方平台首次上网日期，不代表论文的发表时间）