Analysis of contemporarys buying behavior of clothing consumer
In this paper, through questionnaire, interview and mathematical statistics method,take common citizens for example to analyze the urban resident, including the clothing consumption ratio, buying behavior, dress sense etc.discussion and classification of different population on the quality of the clothing consumption idea, and target on the enterprise and designer to provide a useful strategy.as well as analyze the result, with the progressing of the society,people set higher requirement on clothing, only make a deep understanding of consumer sentiment, designers and companies can adapt to the requirements of consumers.
consumer behavior consumption phenomenon apparel consumption trend
Shang-mei Wu Ji-hong Wu
Wuhan Textile University, Wuhan City, Hubei Province 430073, PR China
国际会议
The 9th China International Silk Conference (ISC2016)(第九届中国国际丝绸会议)
广西宜州
英文
465-468
2016-09-09（万方平台首次上网日期，不代表论文的发表时间）