The modeling and style design of the toggery window background wall (ISC16-3-08)
The clothing store of background wall design is playing an important role in the whole design of the window, the paper starts from the design of the toggery window background wall,illustrates the manifestation mode of transparent, semi-transparent and closed-end background wall design.And analysis the influence of three different consumer groups on the window background wall style design, and propose the fact that the different consumer groups will have different background wall style design, it is important for the designers to realize it.Meanwhile, in the proceeding of design we must pay attention to the harmonization of the window background wall design and the clothes, then make the design in the window have its primary and secondary order,and consistent with the public aesthetic demands, In a word, all of the analysis purpose is to beautify the environment and promote the clothes selling.With the development of the clothing market globalization, more and more international clothing brands enter into the Chinese market, resulting in the domestic clothing brands have to experience entrepreneurship: enhance the brand connotation and brand culture, strengthen brand image,improve the degree of brand market acceptance and recognition, the purpose is to enhance the market competitiveness of the brand1.From this, It is not difficult to find, any industry will be no development if there is no competition, people become more and more focus on the design of the toggery showcase in recent years, there are many studies on the toggery window design at home and abroad, such as: the design of lighting, props, the arrangement of mannequin and so on, but the studies on the window backdrop design is still very scarce.The design of the window background wall plays an very important role in the toggery showcase and the use cant be underestimated.The background wall style design, the modelling of setting wall design, the brand style and the market trend are the important factors that influence the design of clothing showcase background wall.A good window background wall design can not only attract the attention of consumers, but also can enhance the turnover of stores.
background wall design modeling and style window of toggery
Yan Chen Jianping Shi
College of Textile and Clothing Engineering, Soochow University, China National Engineering Laboratory for Modern Silk, Soochow University, China
国际会议
The 9th China International Silk Conference (ISC2016)(第九届中国国际丝绸会议)
广西宜州
英文
469-473
2016-09-09（万方平台首次上网日期，不代表论文的发表时间）