Investigation on the Usage of Tight Pants
In this paper, tight pants are taken as the research object.Peoples consumption behaviors,aesthetic habits, and the wearing comfort of tight pants are thought of as the three essential factors for the design of questionnaire.Female consumers are selected as the respondents to fill in the questionnaire.Finally, the frequency analysis is conducted with the statistical software named Statistical Product and Service Solutions, and then respondents consuming behavior, aesthetic habits and their overall satisfaction degree of clothing comfort are concluded.The results show that tight pants are very popular among contemporary young women, and people are very satisfied with the fit and aesthetics of tight pants, but the wearing comfort especially the pressure comfort do not meet peoples expectations.The findings not only provide the reference data for the further study of related fields, but also provide the theoretical basis for the product development of relevant enterprises.
tight pants wearing comfort consumption behaviors aesthetic habits market research
Ling Chen Zi-Lan Li Xiu-E Bai
College of Textile and Clothing Engineering, Soochow University, Suzhou, China
国际会议
The 9th China International Silk Conference (ISC2016)(第九届中国国际丝绸会议)
广西宜州
英文
514-521
2016-09-09（万方平台首次上网日期，不代表论文的发表时间）