The Application of Big Data in Network Marketing

摘要：

　　With the advent of the cloud computing, Big Data has attracted more and more attention as a data carrier of the internet, in a variety of data, the Big Data technology have the ability of quickly obtain valuable information.Without doubt, with the arrival of the era of Big Data, accurate network marketing is the first to be affected.This paper starts with the network marketing environment of Big Data and new situation, expounds the new changes brought about by Big Data for network marketing, and discuss how to use Big Data to improve network marketing.

关键词： Big Data Network marketing Electronic Commerce Precision marketing

作者: Miao Wang

作者单位: Shanghai University of Engineering Science, Longteng Road, Songjiang District, Shanghai, 201620, China

会议类型: 国际会议

会议名称: 2017上海纺织服装创意创新研究生学术论坛暨第十一届纺织服装创新国际论坛

会议地点: 上海

会议语种:英文

页码: 124-126

在线出版日期: 2017-07-01（万方平台首次上网日期，不代表论文的发表时间）