Innovation of Marketing Mode based on the Perspective of Experience Marketing --A Case Study of Uniqlo at Nanjing road, Shanghai

摘要：

　　In the present era of experience economy, in order to help enterprises to establish a good image,enhance consumer loyalty, enhance the domestic garment enterprises in the market share and greater development space, this paper sets Uniqlo at Nanjing road Shanghai as an example.Through field observation, questionnaire for people in Uniqlo consumer and data collection method, this paper obtains the innovation of marketing of the whole experience of Uniqlo, which contains sensory marketing, emotion marketing, thinking, action marketing and affiliate marketing.

关键词： Experience marketing Consumer Product Situation Marketing innovation Uniqlo

作者: Gui-Qing Chen

作者单位: Shanghai University of Engineering Science, Fashion Institute, Songjiang District, Shanghai, 201600,China

会议类型: 国际会议

会议名称: 2017上海纺织服装创意创新研究生学术论坛暨第十一届纺织服装创新国际论坛

会议地点: 上海

会议语种:英文

页码: 177-181

在线出版日期: 2017-07-01（万方平台首次上网日期，不代表论文的发表时间）